Syllabus for
Bachelor of Arts (Journalism Honours)
Academic Year  (2023)

Community Journalism, also known as public journalism or civic journalism, comprises a wide range of practices designed to give news organizations greater insight into the communities they cover.  This course explores the history, principles and the role of community journalism in society. Students will explore community journalism through field-based project assignments where the emphasis will be on  writing community-based stories for newspapers or news sites. 

Course Objectives

 The course aims to help students to:

• Develop the  listening and observational skills for the community
• Interpret the  relevant resources and present it in a  story to community setup
• Outline the understanding of various community media
• Examine the understanding the norms of  community journalist

• Defining the Community
• Introduction to concepts of community journalism
• Public Journalism
• Civic journalism,  
• Advocacy journalism:  Definition, issues and concepts 
• Origin and development of citizen journalism in global context

• The Evolution of Community media as an International phenomenon
• The state and role of community media  in India
• Community Radio in Local, Regional, perspective
• Community Newspapers and magazines
• Entrepreneurship: News Sites, Community video and Podcasting

• Writing for the community radio, 
• Newspaper, Magazine and websites; 
• Reporting the community beat: Local and government stories,
• Education
• Health
• Environment
• Water and Sanitation
• Human Values
• Women

• Factors driving citizen journalism practice
• Citizen Journalist and society
• The future of citizen journalism
• Ethical issues that arise in community reporting
• Social media and community journalism  

The mass media is the primary means by which citizens learn about political issues, events and actors. While the media plays a key role in domestic politics, we should expect that the media are particularly important in informing citizens and shaping their opinions regarding issues of complex international matters where direct experience may be somewhat limited. For this reason, we investigate the effects of differential media coverage on public opinion of major contemporary global issues namely foreign policy and war, terrorism, climate change, and migration. However, many contend that the media are not simply the means by which information is transferred but constitute political actors themselves. We therefore also explore the causal factors that may shape media coverage of global affairs and how this varies across media organisations and across time and space.

Course Objectives

The course aims to help students to:

• To critically evaluate the evolution of global media from newspapers to new media looking at developments in the political and social sphere.
• Engage with different empirical and theoretical approaches to the analysis of mass media and public opinion  
• Identify causal mechanisms by which media coverage can (and cannot) shape public opinion on global issues and foreign policy  
• Compare and analyse the sources of influence on media coverage of international politics  Understand and articulate the effects of media framing and agenda-setting on contemporary climate change and immigration debate.

• Media and international communication
• The advent of popular media
• A brief overview Nazi propaganda in the inter-war years

• Global Conflict and Global Media: 
• World Wars and Media Coverage post 1990 
• Rise of Al Jazeera, The Gulf Wars: CNN’s satellite transmission
• Embedded Journalism
• 9/11 and implications for the media

• Media and Cultural Globalization
• Cultural Imperialism
• Cultural politics: media hegemony and Global cultures
• Homogenization, the English language Local/Global, Local/Hybrid 

• Media and the Global market
• Discourses of Globalisation: barrier–free economy, LPG in India,  multinationals, media in the 90s in India, its cultural influence
• Digital divide Media conglomerates and monopolies: Ted Turner/Rupert Murdoch
• Global and regional integrations

This course is designed to enable students to understand marketing today. Marketing has truly become a battleground. Integrated marketing communication is the strategic weapon that fights competition and yields a ‘top-of-the-mind-recall’ to the brand. On one hand, consumers are becoming more and more demanding with lots of brands to choose from. On the other, their attention spans have significantly reduced due to clutter, chaos, and time poverty. In a scenario like this, advertising and public relations are strategic tools that if used smartly can earn mind space. With the advent of digital space and information access to the consumer, these weapons can backfire if not used properly. Therefore, an organization aims to strategically use these weapons in order to generate returns on marketing investment.

Objectives:

The course aims to help students to:

• Equip students with the latest concepts and techniques of advertising 
• Understand market insights into strategies that attract eyeballs
• Equip students with the recent concepts and practices in public relations 
• Understand the relevance of public relations  

• Overview of Advertising
• Scope and functions
• Advertising as a tool of communication
• Role of Advertising in Marketing mix
• Types of advertising and New trends

• Advertising Theories and Models
• AIDA model
• DAGMAR Model
• Maslow’s Hierarchy Model
• Communication theories applied to advertising

• Advertising through print and electronic media
• Digital advertising:  evolution, emerging trends, digital advertising agencies-structure and functions, emailers and search engine optimization, mobile marketing, augmented reality, case studies- presence of brands on social media platforms.
• Overview of advertisement design
• Ethical & Regulatory Aspects of Advertising
• Apex Bodies in Advertising: AAAI, ASCI

• Concepts and practices
• Introduction to Public Relations
• Growth and development of PR Importance
• Role and Functions of PR Principles
• Tools of Public relations
• PR-Publics and campaigns
• Research for PR Managing promotions and functions.

This subject on Corporate Social Responsibility (CSR) introduces the student to the basic concept of CSR. It helps students to understand how corporate can meld business goals with social expectations. It can also help society to understand how the interest of business or organization and society at large can be aligned. Based on the field projects, the students will understand and get the hands-on experience, reality of the CSR activities and its impact on the society. 

Course Objectives
The course aims to help students to:

• Examine the scope and complexity of corporate social responsibility .
• Demonstrate a multi stakeholder perspective in viewing corporate social responsibility  issues.
• Evaluate the level of commitment to corporate social responsibility  of different organizations and show its competitive advantage.
• Outline  the impact of corporate  social responsibility  on corporate culture.

• Introduction to Corporate social responsibility
• Definitions
• Evolution of Community relation
• Corporate Communication
• Phases of social responsibility in India
• Models of corporate social responsibility
• CSR and Triple bottom line

• CSR-Legislation In India
• New Companies Act 2013 and amendments
• Government guidelines on CSR in India
• Sustainable Development Goals and relationship between CSR
• Professional Ethics and CSR

• CSR in public and private sector 
• CSR in  Media Sector
• Corporate sustainability; 
• Brand image and corporate reputation
• Customer loyalty and sale
• Globalization and CSR
• CSR- the shrinking role of non government organization (NGO)

• Designing CSR strategies
• Best initiatives of CSR; Education; Health; Infrastructure
• Environment; Skill Development; Agriculture; Water and sanitation, Women empowerment  
• Impact stories of CSR
• CSR client services, CSR practitioners
• Research and Evaluation of CSR activities 
• CSR networks - CII 
• CSR networks - CII, CSR and Community development; PWC

• Role of media in promoting CSR activities
• House journal and CSR
• Media relation: Press Conferences
• Open house and corporate company
• Exhibition
• CSR reporting
• Promotional video and documentaries

This course primarily engages with different approaches to media analysis. It comprehensively covers media analysis techniques and methodologies. Semiotics, the study of signs and sign systems is covered in the first two units. These two units focus on the visual elements in photography, film, television, and sub-culture. Discourse analysis focuses on written and spoken texts. Critical discourse analysis is a crucial component of the unit, which offers critical perspective to students on the role of media and culture in the larger social structures. The last component, Content Analysis teaches systematic methods of analyzing media texts in conjunction with seminal theories of media analysis.     

Course Objectives

Towards the end of the course the students should be capable enough to:

• Be able to define “semiotics” and give a detailed explanation of its concepts and methods.
• Understand the major debates in the application of semiotics to photography, film, and television, as well as the strengths and weaknesses of this approach

• Sign, signifier, signified
• Index - icon and symbol, Propp’s functions of folklore, Code, connotation, denotation
• Encoding, decoding; Modality,

• Analyzing structures - Syntagmatic, paradigmatic 
• Commutation Test
• Textual interactions
• Criticisms of semiotic analysis

• Defining discourse analysis
• Spoken and written discourse
• Styles of spoken and written discourse
• Critical discourse analysis

• Types of content analysis: qualitative and quantitative
• Method of content analysis: what to count?, identifying categories, creating coding manual, analysis, role of theory in content analysis, Agenda setting, Framing, Priming
• Process of content and frame analysis
• Content analysis of different media texts

This course will introduce students to the building blocks of communicating through Broadcast Media. This subject examines the history and contemporary forms of broadcast television and radio, and develops an understanding of the impact of digitization, which students gained in the introductory media course. Emphasis will be on theoretical and practical components of Radio and Television broadcasting.

Course Objectives

The course aims to help students to: 

• Expose students to the fundamentals of communicating through electronic media
• Understand the nature of broadcast and techniques of writing news stories 
• Familiarise with voice and articulation improvement and interviewing techniques
• Enable students to demonstrate production practices of equipment and studio dynamics

• Development of radio in India
• Growth of radio as a broadcast medium
• Present status: Radio as a medium of communication
• Broadcast journalism: Yesterday, today and the future

• Broadcasting formats 
• Elements of spoken word
• Conceptual process
• Principles of Script Writing
• Types of Scripts
• Script Formats
• Creativity in Scripting

• All India Radio, Private Radio
• Voice Modulation Techniques 
• Radio Announcers and Jockey 
• Types of programmes 
• News Bu;;etin 
• Talks, Interviews 
• Discussions, Drama
• Features - Environmental Features
• Special Audience Programmes
• Women Programmes
• Sports Commentary
• Radio Commercials
• On Field Recording
• Production Techniques for Radio

•  Television News Production
• Single-camera production
• Characteristics of Single camera production
• Team and their responsibilities
• Production process
• Development stage pre production stage
• Production stage
• Post production stage
• News gathering techniques: ENG, SENG, DN and OB Production 
• Radio and television news.

• Basic Television news production techniques
• Production of news bulletin magazine
• Electronic News Gathering
• Mobile Journalism
• PTC and Sound byte
• Current affair programs
• News interviews
• Production
• Control room
• Studio Floor

This internship is designed to sensitise our students about the functioning of the newsrooms in print news organisations. The internship needs to be conducted in a print media organisation. It allows the students to bridge the gap between theory and practice. It is a learning experience where students can apply the knowledge they acquire in the classroom in a professional setting. 

Course Objectives

The course aims to help students to:

• Expose students in developing and understanding the broader perspective of media organization.
• Familiarise them with the various media industry skills 
• Enable students in developing the cultural competence 
• Demonstrate awareness towards media practices 

• First weekly report about the tasks undertaken in the week; 
• For example, the daily task is given by the mentor, and your effort to full fill the task, homework, reading, collecting the material, and execution of your idea should be refect in your weekly report through the course of the internship. 
• Internship summary that is typed and submitted at the end of each week of Internship as a weekly report
• Word limit: Minimum 350 words and maximum 500 words. (Per week report)

• Second weekly report about the tasks undertaken in the week; 
• For example, the daily task is given by the mentor, and your effort to full fill the task, homework, reading, collecting the material, and execution of your idea should be refect in your weekly report through the course of the internship. 
• Internship summary that is typed and submitted at the end of each week of Internship as a weekly report
• Word limit: Minimum 350 words and maximum 500 words. (Per week report)

• Third weekly report about the tasks undertaken in the week; 
• For example, the daily task is given by the mentor, and your effort to full fill the task, homework, reading, collecting the material, and execution of your idea should be refect in your weekly report through the course of the internship. 
• Internship summary that is typed and submitted at the end of each week of Internship as a weekly report
• Word limit: Minimum 350 words and maximum 500 words. (Per week report)

• Fourth weekly report about the tasks undertaken in the week; 
• For example, the daily task is given by the mentor, and your effort to full fill the task, homework, reading, collecting the material, and execution of your idea should be refect in your weekly report through the course of the internship. 
• Internship summary that is typed and submitted at the end of each week of Internship as a weekly report
• Word limit: Minimum 350 words and maximum 500 words. (Per week report)

This course has been designed to promote critical thinking in the students. To understand the challenges faced while applying critical thinking and argumentation to real-world problems and issues. The ability to critically analyze can help us become better thinkers and consume the plethora of information around us more efficiently.

Course Objectives

• To enable students to understand the importance of critical thinking in creating and extending the existing knowledge base.
• To develop the ability to critically analyze texts and other phenomena.
• To develop the capacity in order to make better arguments.

• Fallacious Reasoning
• Analyze arguments and construct cogent arguments
• Dialectics
• Ideology

• Observation
• Reflexivity
• Experiential 
• Kinesthetics learning

• Review of academic literature
• Review of non-academic literature
• Citation and references

This course is to provide students with the opportunity to explore and understand the nuances of service learning. Students work individually as well as in small teams as they proceed through exercises and projects in community development. Over the course, they train the community in various digital media tools.

Course Objectives

The course aims to help students to:

• Apply the academic leaning to community service
• Demonstrate awareness of Digital Media tools 
• Understand the area and functions of service learning.

• Service-Learning
• The Role of Education in a Democracy
• Becoming Community

• Communication in groups
• Group Cohesion
• Creating cultural connection

• Identifying the NGO’s
• Needs assessment of the NGO
• Developing the concept

• Creating the concept note
• Developing the Training modules
• Scheduling

This course introduces students to the basics of development communication. Various theories and models of development communication are explored and the role of media in ‘development’ is critically and analytically dissected.

Course Objectives

The course aims to help students to:

• Relate the nature and potential of communication for holistic social development
• Analyze the contribution of different organization for development
• Formulate the strategy for a development communication project
• Discuss the different  case studies of development communication

• Definition of Development communication
• Concept of Development
• Philosophy of Development Communication
• Problems of Underdevelopment
• Reasons for Development Communication 
• Characteristics of Development communication
• Approaches to development communication: UNICEF, UNDP, PARI
• Development communication professionals

• Theories and Models of Communication for Development: Daniel Lerner, Everett M. Rogers, Wilbur Schramm; 
• Models of development; 
• Interdependent Model of communication; 
• Dependency model of Communication; 
• Gandhian meta model of development; 
• Communication-Based assessment of Development Programs: Strategy design, Implementation, monitoring, evaluation

• Components of Communication for Development: 
• Print Media, 
• Electronic Media, 
• Social Marketing
• Social Advertising 
• Behavioural Change, 
• Social Activism; 
• People’s Media: Folk/Traditional Media, 
• Street Theater; 
• Case studies of experiments in development communication: Chatera, Jhabua experiments.
• New media and development communication

• Media’s coverage on contemporary developmental issues: Case studies  
• Environment, 
• Health, 
• Child Development, 
• Maternal Care, 
• Population, 
• Women Empowerment; 
• Designing Development communication programs and Projects; 
• Research approaches in Development Communication

Course Description : 

Introduce the students to research concepts and methods in a bid to approach things in a systematic manner. This subject will provide an understanding of the research methods and concepts.

Course Objectives:

Towards the end of the course the students should be capable enough to:

• Familiarize students with the process of research
• Sharpen their investigative capacities
• Educate them about data collection and how to analyse data.

Social Research: Concepts, Nature and Scope, epistemology, ontology; Qualitative and quantitative research; Theory in research: Positivism and interpretivism, theoretical framework, contribution to theory; Research steps and its types; Objectivity/subjectivity, Reliability and Validity in qualitative and quantitative research; Variables and Hypothesis: Type of hypothesis, Characteristics of good hypothesis, hypothesis testing.; Research questions for qualitative research; 

Research designs: Survey research, Content analysis, Textual analysis, focus groups ; Sampling and its types; Tools and Techniques of Data Collection, Questionnaire: Schedule, Interview and Observation.

Statistical analysis: measures of central tendency (mean, mode and medium); Measures of dispersion (standard deviation); Correlation and chi square; Level of Measurements; Nominal, Ordinal, Ratio and Interval; Transcription, coding; Thematic analysis of qualitative data 

Data processing, Analysis, Presentation and interpretation of data, Use of graphics in data presentation; Research writing: Research proposal, research report: Components and style, Preparation of Bibliography, Index; Communication research, Media research, Basic elements of research.

Media psychology is the branch of psychology that focuses on the relationships between human behaviour and the media. It uses various methods of critical analysis and investigation to develop a working model of a user's perception on media experience. These methods are used for society as a whole and on an individual basis.The course offers the basics of psychology to the media students and disseminates information related to the impact of the media on human behaviour.

Course Objectives:

 The course aims to help students to:

• Develop discussion and development of theoretical frameworks for the study and practice of media psychology.
• Encourage students the effective and ethical uses of media to inform the public about the science and profession of psychology and the impact of media on individuals and society.
• Create awareness among students on the importance of applying psychological knowledge in the development and use of positive and pro-social media.

• Media psychology: Definition, Importance, Scope and Practice
• Basics of Psychology for media professionals
• Sensation and Perception, Learning, Memory, attention, language, motivation, personality

• Early approaches to media research 
• McLuhan and Postmodernism
• Early studies of Psychology and Media
• Behaviourism and media research
• Cognitive psychology and media research
• Cultivation theory and media research
• Gratification theory and media research
• Expectancy value theory and media
• Audience research and media psychology

• Social thinking: self, social beliefs, attitudes, impression formation
• Social influence: conformity, persuasion, group influence
• Social relation: interpersonal relations, prejudice, aggression, conflict and peacemaking
• Representation of social groups in media: Gender, Minorities, Disabilities 
• Internet and social relations: Online persona, group dynamics on internet
• Psychology of online aggression
• Psychology of interpersonal online attraction and dating, altruism on the net
• Psychology of online gaming, gender issues and sexuality on the internet.

• Negative effect and influence of media
• Media and Violence
• Influence of new media
• Cognitive and Behavioural Effects of Advertising

The post COVID 19 era in journalism brings its own challenges in reporting news. Although the social, political and cultural milieu in South Asia has changed irrevocably in the ‘new world’ in which we live, some of the old challenges in reporting news remain. These challenges include reporting on caste, politics, gender and religion in South Asia. These issues are so ingrained within  societal structures that it is difficult to objectively report on ‘stories’ without having a deep understanding of these issues. This course through readings of texts, journal articles and application oriented reporting will offer a framework through which students can navigate these issues. Furthermore, students will learn not only how to find and interact with sources and uncover information some would prefer to keep hidden, but how to work collaboratively with a community to find accurate and trustworthy information. They will then determine the optimal form and means for presentation of the information, whether as a text story or a visual story or an event, on a website or through a social network or alternative media tool. They will learn how to create that content as appropriate for the community, the need, and the medium.

Course Objectives:

The course aims to help students to:

• Understand the social, political and cultural milieu in South Asia
• Critically comprehend the caste, class, political, gender and religious dynamics that are unique to South Asia
• Report objectively and collaboratively  about social, political and cultural issues in South Asia

• Definition 
• Historical connotations of caste
• Structural inequalities 
• Mechanisms, Genesis and Development of caste
• Critical Analysis of Caste issues through discussions, guest sessions, short films and movies. 
• Analysis of Ambedkar’s vision on caste.

• Concepts of sex and gender
• Gender identity
• Gender expression
• Transgender and transsexual
• Creating awareness of contemporary gender issues on Local, Regional and National level through articles, posters and short videos.
• Analysis of Global and National level initiatives for gender equality and empowerment.

• Political culture and heritage
• Government structure and institutions
• Political parties and leaders
• Analysis of media reports on major socio-political issues and conflicts in the current global scenario.

This course provides an overview of various aspects of documentary video production. It combines theory, history and practice with hands-on demonstrations, workshops, screenings, readings, lectures and discussions, thus preparing students to produce documentary videos of various styles. Students gain production experience working individually and in groups. Special emphasis is placed on research, pre-planning and writing skills.

Course objectives:

The course aims to help students to:

• Tell socially engaging stories through documentaries.
• Research, develop and produce a documentary film. 
• Understand the current context of documentary filmmaking by examining the history of the genre and its different forms.

•  Introduction to the types of documentary 
• Observational and Verite documentary
• Introduction to Shooting styles
• Introduction to Editing styles.

• Researching the Documentary
• Pre-Production
• Research: Library, Archives, Location, life stories, ethnography
• Writing a concept: telling a story, Treatment, Writing a proposal and budgeting.

• Basic elements of the documentary
• Selection of story and script
• Different stages of documentary production techniques
• Video interviewing, narration and voice-overs
• Copyright issues

• Pre-production: Research, fact-finding and story development
• Production: lighting, shooting, sound
• Post-production: including editing, sound and final output

Suggested Screenings:

• Michael Moore: Roger and Me
• Nanook of the North by Robert J Flaherty
• Night Mail by Basil Wright
• Erik Barnouw, Documentary.
• Bombay Our City by Anand Patwardhan
• The fifth Estate Documentary Channel
• DW Documentary Channel
• Films by PSBT
• The Cove by Louie Psihoyos

This course has been designed to promote knowledge application skills among the students. In the contemporary period, the use of technology and communication is significantly growing. To get more in-depth knowledge about the skills of making use of youtube and other applications.

• Content Creation
• Design Thinking
• Ideation- Colours, fonts, brand name
• Research
• Planning and implementation

• Design thinking
• Ideation

• Ideation
• Content Creation
• Adobe Audition
• Audacity 

This course is to provide the students with the opportunity to explore and understand the community through real life involvement in the process. This subject is in continuation of service Learning-I, Students work in small teams as they proceed through exercises and training module implementation in the community development. It is all about reflection and demonstration of the process.

Course Objectives

The course aims to help students to:

• Aware of how community systems work.
• Understand community related issues.
• Develop skills of students in relating with local community members.

• Service: Learning through a practical approach
• Learning by doing
• Implementing the modules

• Communication among groups
• Understanding the process
• Assessing the implementation

• Participant verification of representation
• Field Reflection
• Transformational Learning
• Critical Inquiry

Course Description:

This course provides students with the knowledge of theoretical and structural models of marketing communication and aims to equip students with the tools necessary to create promotional campaigns. Students will be actively involved in designing and implementing various communication strategies in marketing.

Course objectives:

The course aims to help students to:

• Understand the concept, theories and communication strategies.
• Understand consumer’s psychology and behaviour. 
• Equip students with the latest concepts and techniques of marketing communication to meet customer demand on social media platforms.

Market: Definition, Concept, Meaning; Marketing concept; Marketing mix; Environmental factors; Marketing planning and strategies; basic concepts of communication: Model, theory and cycle.

Psychological influences affect consumer behaviour; Major socio-cultural influences on consumer behaviour; Stages in the consumer decision process.

Integrated Marketing Communication; Meaning and role of IMC in the marketing process, One voice, Inside out approach, Outside in approach; IMC Tools: Advertising, Public Relations, Direct marketing, Personal Selling, Sponsorship; Developing IMC: Objectives, Budget, Media planning and selection decisions, Implementation, Measuring the effectiveness of all Promotional tools and IMC; Case Study: Selected Brands

Overview of Social Media; Social media campaigns; Application of Social media management tools (create advertising campaigns for Social media)

(*Mid Semester examination will be conducted for 50 marks and converted to 25 marks

*End Semester examination will be conducted for 50 marks and converted to 30 marks)

This paper introduces the students to the Indian press laws. The aim of the paper is to make the students know their role, responsibilities, freedom and limitations as a journalist. Every press law will be followed by cases to show the intensity of the law.

Course Objectives

The course aims to help students to:

• Know the freedom of the press and constitutional rights
• Outline the historical perspective of mass media laws
• Apply the different media related act in professional life
• Relate the role of RTI in media profession

• Indian Constitution - Preamble
• Salient features of the Indian Constitution
• Fundamental Rights, Duties  
• Directive Principles
• Constitutional Provisions for the freedom of speech and expression:
• Article 19(1) (a)Reasonable restrictions
• Article 19 (2) Supreme Court Cases Related to Article 19.

• A Brief Historical Perspective of Mass Media Laws in India; 
• Press and Registration of Books Act 1867
• Official Secrets Act 1923
• Working Journalists Act 1955
• Parliamentary Proceedings (Protection of Publication) Act 1956 
• Legislative Privileges and Contempt of Legislature 
• Sedition

• Brief Introduction of Judicial System in India
• Contempt of Court Act
• Law of Defamation
• Cinematography Act; Film Censorship - Regulations for OTT Platforms and Digital Content
• Copyright Act
• Law of Obscenity
• Information Technology Act, New IT Rules 2021 (Digital media code of ethics).
• Cyber laws
• Video piracy
• Right to Information Act

• Legal and ethical aspects of radio and television broadcasting; 
• Photography 
• Advertising laws in India, Representation of women in advertisement
• AIR and DD Codes for Commercial Advertising
• Political, Corporate, Social, Religious Advertisers and Lobbies pressures on media
• Intellectual Property Rights
• Cable TV Network Act

• Recommendation of First and Second Press Communications; 
• Structure and Functions of PCI
• Prasar Bharati Act 1990; 
• Self-Regulation for media organisations
• Professional code of conduct for media

This paper introduces the students to the field of New Media and its various features.  It aims to introduce students to the techniques of journalism in Digital media and offer conceptual and practical tools with which to join the fray.

Course Objectives
The course aims to help students to:

• Understand fundamentals of new media technology
• Have a theoretical understanding of new media journalism
• Familiarise with new media as an added platform for journalism

• What is new media? Why New Media? What is traditional media?
• Difference between new and traditional media
• The Digital Age, the Rise of Internet, Implications for the traditional Media
• Why New Media and Social Media?
• Ever changing nature of New Media and its effects on journalism
• Role of the journalist in the new media environment – Multi-tasking
• Basic Concepts: Virtual space or cyberspace, Cyber culture, Cyber journalism, Cross-Media Journalism, Digital divide, Convergence, Extreme Customization, Audience fragmentation.

• The multimedia in New Media
• The smartphone revolution
• News apps
• Online Newspapers and Magazines
• Digital Media Feeds; Blogs, Wiki, SMS, Internet TV, Internet Radio & Memes.
• Overview on virtual reality, Augmented reality, and mixed reality, Dynamic responsive home page, significance of UX (User Experience)
• Emerging new media technologies: anti-ad blocking, automated journalism, social outreach apps, data scrollytelling/visualisation, wearable journalism, video creation technology, chatbots, drones, text to video creation

• New Media and Democracy
• E-commerce
• Consumer societies and new media
• Globalisation and new media
• Hyperlocal Journalism
• E-governance: potentials and criticism with reference to India
• Infrastructural Requirements ; M-Governance.

• Components of a website
• Web layout - Aesthetics for online portals: design, layout, colour, graphics, visual information
• Different types of websites
• Writing and Designing for  the digital media - Interactivity of form and content in new media
• Linear writing v. interactive writing;
• Grammar of interactivity
• Multimedia storytelling
• Hypertext fiction.

Course Description: 

Film Appreciation is the study of the production, aesthetics and history of the 20th century’s most important visual medium the cinema. As a storytelling device, as a historical document, as an expression of imagination, as an artistic object, it is unmatched as a form that is capable of capturing our interest and provoking the senses. The cinema can create worlds of magic, and fantasy just as easily as it can expose the dim reality of actually lived life. Our primary interest will be in reading, in this case, reading the language of cinema, in order to improve our critical understanding of the way texts create meaning.

Course Objectives:

The course aims to help students to:

• Explore the major aesthetic trends in the history of cinema.
• Understand the nature and process of film production.
• Learn how to read and analyze film as you would a novel, a poem or a short story
• Familiarize with certain theoretical ideas presented by major film theorists.

• Film as a medium of mass communication
• Cinema as art, industry and business
• National and Regional Cinema: myths and realities
• Film screening: Kantara (2022) – Rishab Shetty
• Meaning and need for film appreciation
• Common misconceptions

• History of world cinema
• Evolution of Indian Cinema
• Film Screening: Pather Panchali (1955) – Satyajit Ray
• Elements of film: Narrative, cinematography, lighting, sound, and editing.
• Language of film: Mise-en-Scene and Montage
• Genre
• Context of cinema: political and social
• Signs and codes

• German Expressionism
• Partial film screening – The Cabinet of Dr Caligari (1920)
• Soviet cinema
• Partial film screening – Battleship Potemkin (1925)
• Italian Neorealism
• Film screening – Bicycle Thieves (1948)
• French New Wave
• Film screening – Breathless (1960)
• Iranian Cinema
• Film screening – Children of Heaven (1997)
• Auteur Theory
• Film screening: Rear Window (1954) -Alfred Hitchcock
• Marxist Film Theory
• Film screening: Parasite (2019) – Bong Joon-ho

• Akira Kurosawa
• Film screening: Rashomon (1950)
• Steven Spielberg
• Film screening: Jurassic Park (1993)
• Girish Kasaravalli
• Film screening: Gulabi Talkies (2008)
• Shyam Benegal
• Film screening: Manthan (1976)

Course Description: 

This course introduces the students to the best practices of sports journalism and more broadly, sports media. Journalism is no longer only the production of ink onto paper, and sports journalism is no exception in that dynamic. The moniker ‘toy department’ of journalism, which is how some would prefer to think of sports and sports coverage, belies the financial commitment made to sports and sports coverage. This paper helps to acquaint the students and allow them to deal with certain kinds of reporting in journalism by engaging them with sports.

Course Objectives:

• This course will focus on writing about and reporting on amateur and professional sports.
• As a sports journalist, we expect the students to cover a variety of job duties such as reporting game statistics, interviewing coaches and players and offering game commentary. 
• They will be equipped to work in a variety of media, including radio, television and print

• History of Sports Media
• Scope and importance of sports journalism
• Objectives and basis of physical education 
• Contents of physical education program
• Sports coverage in media (Print/Broadcast/Online Media)

• Understanding multiple sports and sports events
• Rules and regulations of various sports
• Standard requirements of various sports and sport events
• Important Sports Organisations in the world and India
• Important sports tournaments across the world
• Sports Budget: Types of budgets and preparation of sports budget
• Understanding sports audiences

•  Fundamentals of Sports Writing for different sports events: Resources for Sports writers,Game advances, Game coverage, Maintaining statistics
• Sports Reporting and its requirements

• Writing investigative sports articles; Writing sports stories for multiple media platforms
• Techniques of effective endings
• Types of article structures: Inverted pyramid and diamond structure, writing about sports injuries
• Developing a feature from a sports event; Interviewing for sports:Types of interviews, Interviewing sports personnel
• Ethics and professionalism in sports and sports journalism.

This course provides students with hands-on experience in using Digital camera equipment, Sound recording equipment and work on an editing software platform to produce a short feature film. The students will study a wide range of film production techniques along with readings and discussions followed after screening sessions. Theoretically, the student will learn about the history of filmmaking and explore the genres of short-filmmaking. Students will work in small teams as they proceed through production exercises and projects. Over the course, they will work in collaborative group projects to develop and write scripts for short films, plan a production pipeline and be able to handle a production sequence and produce a short length feature film. The equipment used during the course will include (digital) video cameras (DSLR’s, Handheld Cameras, Portable Point and Shoot cameras); Studio lights; microphones; editing suits on computers; audio and video digitizers; and a variety of video production support equipment. Software utilized in the course will introduce students to video editing; digital effects, and audio production.

Course Objectives

The course aims to help students to:

• Demonstrate basic film production knowledge and terminology.
• Demonstrate knowledge of a variety of digital acquisition hardware, such as tripods, digital cameras, microphones, etc
• Demonstrate knowledge in various film-making techniques.
• To explore the storytelling abilities in a visual medium.

• Introduction to Popular/Award Winning Short Films
• Technological and aesthetic understanding of short films
• Writing for a short-film
• Writing characters for Short Film
• Guidelines and Requirements for Scripts
• Spec script and shooting script

• Reading Plot
• Theme
• Character
• Settings and conflict 
• Exposition
• Point of View
• Climax
• Falling action and Resolution 
• Character Arc - Character vs Character, Character vs nature, Character vs society, Character vs self.

• Genre
• Representations
• Audience
• Narrative
• Technologies
• Evidence and Editings

• Do’s and Don’ts for a Successful Shooting.
• Dynamic composition
• Shot composition - Asymmetry, Dynamic subject, Diagonals, Dutch angle, Dynamic emotions, Golden triangle, Fibonacci spiral
• Shooting Schedule
• Breakdown of the scenes
• Talent availability
• Requirement on the Set, Timeline, Cast, and Day breaks. 
• Call Sheet: Contact information of crew members 
• The schedule for the day
• Scenes and shot details according to script
• Address of the shoot location
• Cast transportation arrangements and safety notes. 
• Behind the picture: Visual and Verbal concept of Visualisation
• Gather facts and processing
• Know the issue or problem
• Brainstorm
• Refine the ideas
• Prepare visual presentation

This internship is designed to sensitise the students about the functioning of the newsrooms in media organisations. It allows the students to bridge the gap between theory and practice. It is a learning experience where students can apply the knowledge they acquire in the classroom in a professional setting.  

Course Objectives

The course aims to help students to:

• Expose students in developing and understanding the broader perspective of media organisations.
• Familiarise them with the various media industry skills 
• Enable students in developing the cultural competence 
• Demonstrate awareness towards media practices 

Detailed report for week 1

Detailed report for week 2

Detailed report for week 3

Detailed report for week 4 and consolidated final report.

• The Internship has to be undertaken by the student at a media organisation.
• The internship has to be undertaken by the student for a period of one month
• A Daily work report has to be maintained by the student through the course of the internship.
• A Consolidated Internship Report has to be submitted by the student to the department post the completion of the internship.
• The report must be signed by the concerned authority. 
• A Certificate or A Letter of Completion of internship issued by the organisation has to be submitted to the department by the student.   

The students need to provide: 

• Daily record of work done.
• Weekly report about the tasks undertaken that week and the learnings/skills acquired. 
• A consolidated report of all the activities that the students undertook with photographic evidence and certification/letter of the same.
• Department Level Assessment
• The Industry mentors’ feedback will also be taken into account while assessing their learning.

 *Students must submit a final consolidated report of the internship along with the certificate or letter provided by the organisation stating the completion of the internship. 

Department level evaluation for 50 marks. 
Weekly Report : 20 marks
Internship final report : 20 marks
Viva and media organisation mentor’s feedback : 10 marks

Course Description 

A course designed to acquire special/advanced knowledge on research, such as supplement study/support study to a project work, and the students study such a course on their own with an advisory support by a faculty member.

Course Objectives

The course aims to help students to:

• Familiarize the students with the advanced element of research. 
• Take up an independent research dissertation project. 
• Understand the media related research projects.

The introduction starts on a broad basis and then narrows down to your particular field of study. The introduction gives an overall view of the topic, and addresses slightly different issues from the executive summary. It works upon the principle of introducing the topic of dissertation and setting it into a broad context, gradually narrowing down to a research problem, thesis and objectives/hypothesis.

• Need for the study
• Statement of the problem/Title of the study
• Scope of the study
• Objectives of the study
• Limitations of the study

• Introduction (how the chapter is presented) 
• International level studies
• National level studies
• Various existing literature 

• Hypothesis testing
• The outcome related to hypothesis testing should be mentioned
• Theoretical Framework
• Research design and process

Department-level evaluation for 50 marks

• Project I : 15 marks
• Project II : 15 marks
• Project III : Viva and Presentation : 20 marks

This course has been designed to promote crisis management using prioritizing and channelizing. Prioritizing is an important technique for final students during their final year of study. With extra-curricular activities available in abundance, academics cannot go for a toss, hence, creating and maintaining a balance is essential. Channelizing literally means, ‘to direct through a channel’. In the context of sorting our thoughts and being able to create the right balance of work in our lives, it is essential to channelize our thoughts and focus towards the goals we set for ourselves.

Course Objectives :

• To enable students to understand the importance of crisis management in creating and extending the existing knowledge base.
• To develop the ability to carefully craft our schedules while maintaining the right balance, and not compromising on our mental sanctity.
• To develop the capacity in order to make a better judgment.

•  Religious Perspectives
• Mind Palace
• Tapping Potentialities
• Checking Improvements
• Managing Motivations

• Planning
• Prioritizing 
• Channelizing 
• Strategy Management
• Crisis Communication

Science is pivotal to the progress of societies, yet progress is a contentious idea, subject to the perspectives of the past, present, and an envisioned future. This course problematizes the notion of science to examine the violence of modern science, the political economy that reproduces historical injustices through capitalistic scientific enterprise, and then the possibilities of inclusive practices of science in the domains of healthcare and agriculture that account for indigenous knowledge tied to economic resources. Journalism and communication industries are the mediators of politics that shape the role of science and technology. This course offers comprehensive theoretical and practical skills that are crucial for journalism and communication students for the post-COVID-19 pandemic world. 

Course Objectives:

• To develop perspectives on the role of science in society
• To popularise scientific outlook combined with humility for people’s knowledge
• To understand the crucial role of communicators in shaping the politics of science in a political entity
• Review prominent debates in reporting science and technology

• Science and Society – Scientific Temper
• Concept of science communication - Definition and significance
• Socio-political dimensions of Science communication  

• Global initiatives for science communication – UN activities and SDG
• Science as a Tool for National Development
• Science communication in India – History and progress
• Science communication movements, schemes, and activities at the national and regional levels
• Significance of public funding in science

• Science communication through print media- Analysis of recent science reports, articles, and columns in newspapers and magazines
• Radio as a tool for science communication –Role of community radio for the rural population
• Electronic media and science communication- Analysis of successful media campaigns, programs, and debates
• Digital media tools for science communication -major websites-social media initiatives- mobile applications
• Science communication and awareness through films – Screening and Review of prominent sci-fi movies and documentaries

• Scientific language and its characteristics
• Qualities for good science reporters
• Ethical aspects of science reporting
• Analysis of Contemporary science reporting –media reports on Public Health, Climate Change, Space Science, Disasters and Environmental issues, Artificial Intelligence and technological innovations
• Identification and reporting of local issues as science communication practice

This course will cover the fundamental concepts, theories, and approaches of media economics.  One will learn how to use these theoretical constructs to analyse media markets, industries, and the practices of media organisations. Moreover, you will learn how the media economy has been shaped by multiple factors, including technology, globalisation, and regulation. We will also discuss the new trends in the media economy, especially the rapid development of social media industries.

Course Objectives

The course aims to help students to:

• Define the importance of media economics 
• Identifying the changing trends in the media market
• Analyse the different revenue models of media economics
• Make use of the social responsibility of media house

• Definition: Media economics
• Macroeconomics and microeconomics
• Key economic characteristics of the media 
• Competitive market structures
• Economies of scale and scope
• Ownership in Media Industries: Merits and demerits

• Traditional economic theory
• Media economics models and theories specific to mass media
• Niche theory
• The model of news demand
• Theories of media management :strategic management theories
• Technology, innovation 
• Creativity theories

• Economics of media house: Print, Radio and Television Broadcasting, Music and  entertainment industry, Digital Media, Media Entrepreneurship 
• Globalization and Media Economy
• Issues in Media Convergence
• Regulation and Media Economy: Audit Bureau of Circulation (ABC),  
• Television Audience Measurement (TAM), 
• Broadcast Audience Research Council (BARC), 
• Indian Broadcasting Foundation (IBF)

• Economics of Public Service Broadcasting
• Social Commitment V/s Profit Making; 
• Social Responsibility of Media Houses; 
• Market Driven Media

• Economics of Film Industry
• Creativity, Production
• Marketing Distribution, Exhibition 
• Ownership V/s Piracy
• Problems related dubbing
• Freelancing and Outsourcing Programs 
• Outdoor and Indoor Shooting Plans
• Team Building and Coordination: Program Crew

The course aims to make the students to understand and get familiarized with the concepts and approaches of human rights. The course facilitates the students to understand the relationship between human rights and media and enables the students to study human rights and legal mechanism of safeguarding the dignity of the individual. and, through the close study of documentary films and other audio - visual material, this course introduces the concept of human rights issues.

 Course Objectives:

• Understand key concepts on human rights
• Discuss current topics on human rights with greater understanding and skill.
• Students examine how audiovisual material, especially the documentary form, play a global watchdog role and both inform and persuade human rights stakeholders. "Information intervention" thus is seen through the lens of human rights principles.

• Human rights – meaning, nature, importance and scope of human rights
• Development of human rights: Glorious revolution, bill of rights
• The US and human rights treaties, French revolution, UN and its charter.
• Fundamental rights and Fundamental freedom
• Civil and Political rights, Economic, social and cultural rights.

• Nature and Types of human rights in India 
• Causes and Impact of Human rights violations
• Children-Female Infanticide, child labor, child trafficking, child abuse, Child marriage, bonded labour. 
• Women: domestic violence, dowry harassment, death, violation at workplace
• Denial of equal rights, measures for remedy, 
• Refugee: Origin and Development of International Law, Displacement, UN high commissioner for refugees (UNHCR) 
• Communal Violence, Torture and custodial death, prisoners issues, Terrorism, Dalits
• Tribes and minorities
• Human rights violation in India.

• Human Rights Journalism- Concept, Definition
• Conflict and Human Rights Violation: Johan Galtung Conflict Analysis
• Human Wrong Journalism 
• Peace Journalism 
• Human Suffering and Media representation: Compassion fatigue
• Media Agenda and humanitarian intervention
• The protection and safety of journalists and media workers
• The protection of journalists’ sources and whistle-blowers

• Human Rights and Media (Case Studies)
• Representation of Human Rights issues and violations
• Media: Role of mass media in the protection of human rights
• Monitoring techniques
• Complaint mechanism, information system, right to inspect on the spot, complaining, procedure examination of reports. 
• Representation in Documentaries and films
• Writing human rights reports- for different mediums.

This course examines various images of gender in media, using theories from cultural studies, film and gender studies, and communication studies. The course will explore different processes and practices of gender, specifically in terms of media representations of femininity and masculinity. In examining cultural myths about gender as well as ongoing debates on gender construction, we will consider how gender is tied in with notions of power, identity, voice and other defining identity categories (race, socioeconomic status, sexual orientation, etc.)

Course Objectives:

The purpose of the course is to give students  insights into the ways in which gender, and its intersections with race, ethnicity and class, is enacted, represented and has an impact on cultural formations and communication. The course will explore the socio-cultural mechanisms that shape our individual and collective notions of identity and essentially teach us what it means to be transgender, male or female.

• Concept of sex and gender
• Gender identity
• Gender expressions
• Queer 
• Feminism and tracing the waves of feminism

• Media construction of femininity and masculinity 
• Toxic geek masculinity in media 
• Transgender representation in popular media 
• Judith Lorber - Believing is Seeing: Biology as ideology
• Laura Mulvey - Visual pleasure and narrative cinema
• Girls in Zine making and pop bands
• Sharon Cumberland - Private uses of cyberspace: Women, desire and fan culture
• He for she, Me too movement and Times Up

• Elana Levine, “Fractured Fairy Tales and Fragmented Markets: Disney’s Weddings of a Lifetime and the Cultural Politics of Media Conglomeration”; 
• Bell hooks, “The Oppositional Gaze: Black Female Spectators”

• Cyber violence
• Misogynistic Influencers on social media 
• Neils van Doorn, Sally Wyatt, and Liesbet van Zoonen, “A Body of Text: Revisiting Textual Performances of Gender 
• Sarah Banet-Weiser, “Branding the Post-Feminist Self: Girls’ Video Production and YouTube”

With the explosion of data, journalists now more than ever need the skills to gather, analyse and understand data to produce stories that would otherwise be hidden. This course is designed to equip the students with skills to tell compelling journalistic stories using data. These skills include finding and cleaning data, analysing and interpreting data and creating effective visualisations to tell the stories. Students would learn to use various tools and services used by Data Journalists.

Course Objectives
The course aims to help students to:

• Enable the student to understand the functioning of data journalism as a domain
• Give a foundational knowledge and skill base in data journalism

• Why Data Journalism?
• Data in the newsroom - Brief History
• Characteristics of a compelling data story

• Sources of data
• Advanced Internet Searching
• Data Scraping
• Using Right to Information Act
• Using Spreadsheets - Sorting, Filtering, Summarising data
• Cleaning data - tools and techniques

• Finding stories in Data
• Analysis and interpretation of data
• Avoiding Data Pitfalls - misleading data, statistical fallacies and biases

• Basic principles of visual communication
• Reading data visualisations
• Choosing the right visualisation - graphs, charts and maps
• Creating effective visualisations - tools and techniques
• Delivering Data Stories
• Future of data journalism - visualising big data

This course gives students hands-on instruction in how to use digital media tools to produce interactive and  rich online content. The students will also learn the key concepts and design principles. The course will enable the students to explore issues such as how to cultivate one’s academic digital identity and best practices for designing professional digital content for academic purposes.  Course assignments will require one to work with new technologies and practice new digital writing and publishing skills. The approach to digital production values experimentation and problem-based learning.

Course Objectives

The course aims to help students to:

• Improve technical skills to produce digital contents. 
• Demonstrate an understanding of applying effective media design treatments appropriately to multimedia productions.
• Discuss current multimedia production technologies and issues.

Introduction to concepts of digital designs
Visual designing for digital media
Digital media ecosystems
Principles and elements of Design. 

Basics concepts of web designing
Static website on Adobe Photoshop- Slice tool
Introduction to Adobe Dreamweaver- user interface, tools, layout-tables and forms, components of properties panel, bootstrap component/container, navigation, div tag, Cascading Style Sheet (CSS), hyperlink, HTML and file management 
Host website on local server-Xampp server 
Create responsive website on wordpress- astra theme and WIX
Content management systems

Typography Principles & Practices
Typography Display & Composition
Selecting & Editing Visual Media
Integrated Composition

Introduction to vector based design -  workspace, tools, artboard, basic shapes & objects, vector images, layer, masks, swatches, drawing with pen tool, image trace and compounding vector shapes.
Designing logo, e-brochure and e-posters 
Institutional advertisement

The course is designed to acquire special/advanced knowledge on research, such as supplement study/support study to a project work, and the students study such a course on their own with an advisory support by a faculty member.

 Course Objectives: 

• To familiarize the students with the advance element of research. 
• To taking up an independent research dissertation project. 
• Understand the media related research projects.

• Hypothesis testing
• the outcome related to hypothesis testing should be mentioned
• Theoretical Framework
• Research design and process

• Analysis and arranging the results
• Interpretation of results with the help of tables, graphs and text
• The table shall be listed first, then the graph, followed by the finding and brief interpretation all fitting into one page per table
• Outcome related to hypothesis testing should be mentioned and also the final conclusion of proving or disproving the null/alternative hypothesis.

• Suggestions based on the findings should be discussed and an overall conclusion; Implications
• Scope for future study
• Conclusion

• Project I : 20 marks
• Project II : 10 marks
• Project III : Viva and Presentation: 20 marks

This course has been designed to promote career oriented skills for the enhancement of the profession. More emphasis is given to initiate the start-up culture among the student's community. The learning process of interview skills and method of fundraising for a project.

Course Objectives are :

• To enable students to understand the importance of the new initiative
• To develop the ability to prepare the curriculum vitae
• To develop the capacity in order to make use of professional network

Ideating Start-ups
Research
Mind Mapping
Brainstorming
Writing Proposal for funding
Identifying Funding Agencies
Fishbowl
Pitching
Interview Skills

• Portfolio Building
• Social Media